At the end of the test, you can exercise your break clause to request to pause all spend. However, when we are delivering the test campaign, we are collecting data and finding the best creator/concept fit for your app. So, you should expect that results in month 1 are non-optimal. With consistent optimisation, we expect consistent and scalable results by month 2 and 3.
Written by Alexander ChrisostomouUpdated over a week ago