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Getting Started
How do test campaigns work?
How do test campaigns work?

Getting started

Alexander Chrisostomou avatar
Written by Alexander Chrisostomou
Updated over a week ago

We invest in content with hypotheses and cross-campaign learnings.

The primary aim is to find the creators and creative approaches that help drive performance for the app. We also gather insights regarding which targeting options work best.

Once we're confident in a strategy that can drive consistent performance, we create a scaling strategy.

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